8. Target Audience & Market Positioning
Devomon targets a global generation raised on anime and games – now looking for deeper stories, visual impact, and long-term engagement. We don’t market to kids.
🎯 Core Audience
Age: 16–35
Interests: Anime, webtoons, story-driven games, gacha systems
Platforms: Webtoon, Tapas, Steam, Mobile, Discord, TikTok
Digitally native, globally distributed, culturally invested
🧠 Market Positioning
Not a casual mobile game. Not a generic webtoon.
Devomon fills the space between Solo Leveling, Digimon, Wuthering Waves, and Genshin – with a distinct identity
Dark fantasy, emotional bonding, cinematic worldbuilding – unified in one brand
💬 Tone & Community Strategy
Visually modern, narratively deep, emotionally grounded
No forced hype – just earned connection
Focused on recognizability, trust, and long-term value
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